Potential Layouts for the Poster

As a group we have all come up with several example layouts for our film poster that we could potentially use for our final film poster. By coming up with different examples and using the research on posters earlier it helps give inspiration to some of the poster layouts which we have thought of.

This is one of the film posters that our group have come up. From the poster, there are a list of technical codes that we have decided to use within the poster which potentially could be implemented into the final final version. As we are addressing the audience mode of 15-20 year old's, by keeping the poster simple and to the point it would make the audience more likely to remember viewing the poster.

1. The tag line here is featured at the top of the page with this idea being featured from the title 'Bridget Jones Diary' where there are also the characters appearing on the side of the page.We chose to produce it at the top as that is potentially the first thing which people will see. The tag line is one short, to the point and ends with a question which might have the affect to cause people to watch the film. 
2. We have chosen to position the actors names in between the two actors faces again as it is positioned in the most logical place and would fit in with the rest of the poster. Additionally, again we also got our inspiration from the film poster from the movie Seven which also has text between the actors faces.
3. The actors faces appearing on both the left and right side of the poster creates a similar theme to that of the film. By having the character on the left to appear confused, and the one on the right appearing smug giving the impression of  both of Mark's personality.
4. The billing block would appear at the bottom of the poster where all the relevant information would be located.
5. The Title of the short film will appear in Sans-Serif format keeping to the tradition of the headlines being in that sort of font. The font size will be approximately size 24; bigger than that of the tag line as the heading will be the first thing which you would want to see. 

The second film poster layout that we have come up with is one that differs drastically from that of the first initial poster layout that was thought up of. 

1. The Cast name instead of appearing in the middle of the page instead we decided to have it at the top of the page. This is where a large majority of film posters have their cast names present and the audience would be able to relate to that. The font however, in this case would be featured in a smaller font size compared to that of the previous poster. 
2. Here is where this poster differs drastically compared to the previous poster. By having the heading of the film name in the middle and then having two halves of the same face appearing on different sides of the film name creates the affect that they are split in half and have two different effects or which are the same person with different personalities. This inspiration came from the 2013 film 'The Double' which has a sort of similar affect in terms of the whole person's face dividing up. 
3. Again as stated before the person's face will be divided up by the film title to show the two different people of Mark; one from the future and one from the present. 
4. Again the billing block will be featured at the bottom of the page which is where again all of the relevant information will be. 
5. The tag line is featured at the top of the page underneath the cast name where it is placed in the most relevant place.

This is the final potential layout for our film posters that our group has come up with. It differs greatly again compared to that of the other two posters instead, featuring a full body image of the cast instead of just the heads of the cast on the poster. The way that the actors are presented also, as with the first poster layout represents the film where the character on the left is looking at his potential future that he has which is built on success. The tag line being again at the top and the film title at the bottom, our group has decided that at the bottom would be the best location for the heading where it is able to stand our from the rest of the fonts. 

When considering the audience mode which is ages 15-20 the poster is simple yet still informative and contains the relevant information that the audience would need when viewing the poster. There is also an extra feature that our group have added for the final layout where the cinema release date was added onto it which was forgotten on the previous poster layouts. By adding this on it gives it a sense of realism and helps make the poster more official.

Our group has decided to go with this as our final poster that we would be designing. Compared to the first design that we were initially going to do, there are a number of changes. By changing the cast logo appearance on the poster from the middle where it would seem like the film is called Mark, we decided to change it and place it where the tagline is with the tagline being placed in the middle. By doing this, it is aimed at trying to make the poster appear more professional and realistic. Additionally, instead of having one actor appear on the poster we decided to include all of the actors who appear in the film to appear at the top because again, it gives the poster a sense of realism and all of these characters are an important part in the film.