- Section Titles
- Headlines
- Strap Lines
- Introduction
- Subheadings/breakout paragraphs
- Columns
- Pictures
- Graphics and logos
- Font and typography
- Breakout boxes
- Call to action
- Byline
- Issue Info
- Image Caption
Despite having a large variety of technical codes available not every film magazine will have all of these codes, some having no Introduction or different graphics compared to some film magazines which will have these. For example, a magazine like Sight and Sound will feature less graphics due to the audience being more mature when compared to a magazine like Empire. Also in the case of an image caption where sometimes magazines aimed for less formal audiences would feature, next to the image a joke about the scene would feature sometimes. The image caption detail would depends on the intended audience of the magazine. The effects of having differing technical codes according to the magazine will have a differing effect depending on the audience that it is being aimed at.
This is a film magazine review in which Empire reviews Harry Potter and the Deathly Hallows Part 1. From the start the heading is made obvious (1) due to it's big font size taking up a good size of its respectable area. The various headings that have a variety of different colours available instantly makes it clear that the writer wants you to be able to have "fun" reading it and to keep you interested by the bright colours. The section title (2) featured at the top left of the page is the one of the conventions that is present in a large majority of film magazines. The section title is present here so that the readers when flipping through the magazine will be able to know which section they are in; especially if it is opened on a random page. Not only are they featured at the top they are also bigger in size compared to the actual font of the review being there to stand out so that the readers will be able to know which section they are actually on.
In the case of this magazine, the strap line (3) references that of the fact that the film is coming to a close after ten years. However, there is also another meaning where it means the end of one of the two main characters of the series. Therefore, to understand this you would have to have previous knowledge of the films.
Through all of the review there are no introductions and subheadings present due to not necessarily needing them for this review Also by not featuring them it makes the style of writing seem more like a review which is consistent instead of having headings, which can have the affect of making it seem like an entirely new point instead of having the review flowing. The breakout paragraph (4) is quite clever in how it works again expecting the audience to have watched the film to be able to understand the quote they are using. Due to this being a film series and one of the last films this is the reason why the review includes a lot of references. Additionally by using the breakout paragraphs the writer can take up more space on the A4 paper to try and fill the page. The columns (5) and pictures (6) are all made to align each other up which as a whole makes it legible to read and understand. The picture is also taken up approximately one-third of the page which again is done to take up space but to also show a snap of the film. The size of the image affects the mode of address significantly coupled with the image caption that is present. By having an image that takes up a large majority of the page it makes it seem to be fairly casual possibly aiming to take up a large area. However, with frequent small images used in the magazine it gives the impression that the review is more formal and sophisticated. The actual text in the review differs greatly to that of the title. Whilst the headlines feature a Sans Serif font the main text features a serif font. This was done to make the main text look appealing which is a common feature a lot of film magazines do.
The use of breakout boxes (8) and the frequent use of graphics (7) gives the magazine a more informal look compared to others. However, again these are used to be able to take up the space of the page and to also give the readers extra information like a basic plot. A feature which varies depending on the magazine is the call to action, and byline both featured at the bottom of the page. However, the name of who wrote the review varies with some being at the top of the review making the reader seem more involved. In this case it is at the bottom of the review; a common feat for this paper. Finally, (10) the issue number which is present in some way or another gives the reader basic relevant information such as page number, date and sometimes the issue number.
It is through all of the technical codes which cause the page to differ from one magazine to another. The way that a magazine uses areas such as pictures, and columns and graphics all give the audience mode and who the magazine is aimed at. In this case the audience was for the informal ones and for ones that had some previous background knowledge to the Harry Potter Series.
The review of this film compared to that of the magazine Empire differs greatly in many ways. To start with whilst the first film review has two pictures present which takes up a good portion of the page in this magazine there is only one film present. However, as with the other magazine the pictures are still in line with the columns and vice versa. In terms of the details of the magazine compared to Empire from just viewing it the audiences differ greatly. Whilst Empire had information there, Sight and Sound has the credits of the film whilst giving pieces of information and the review about the film. Here, this makes the audience be slightly more mature as they might be the ones who are more willing to want to know the credits.
Another difference lies in the fact of the pictures and graphics. With this magazine there are little variety of colours present with most of the typography being in one colour. This differs to that of Empire which again featured a large array of colours which makes the magazine less formal.
Through the difference between the magazines it affects the page drastically which in this case makes the magazine more mature. However, despite this there are still common features present in all of them such as having a byline and call to action/issue info. Therefore it can be concluded that despite all of this,there are still technical codes that have to be present.
Written Codes
Written codes in a magazine article are the way the language is used to get its point across. The mode of address varies from different magazines where one can be very formal and the other being very informal; both of these change who the audience will be aimed at.
From the Vue review magazine for films the way that the audience is addressed is in a very informal manner. Using the word "slouch" and talking in a humorous, conversational way instantly shows who the mode of audience is. By looking at the "review" for "Did You Hear The Morgans" presents the audience mode as being:
Compared to the review from vue Sight and Sound review in terms of written codes differs drastically. The mode of address for the audience is that of a:
Intended audience for film poster and magazine
For our film poster review the target audience will be aimed at teenagers going to try and educate them on certain information such as being in a gang. However, if the focus was to shift and was to go to be aimed for children depending on the film the review for both will differ greatly.
Whilst the film might be for the older audience or the younger audience the magazine review might differ. If a film review such as Sight and Sound was revewing "The Lion King" the review will be of a mature way despite it being a children's film. On the other hand, the film poster will be aimed for everyone so that the parents will be persuaded to take their children to go and see the film.
In the case of this magazine, the strap line (3) references that of the fact that the film is coming to a close after ten years. However, there is also another meaning where it means the end of one of the two main characters of the series. Therefore, to understand this you would have to have previous knowledge of the films.
Through all of the review there are no introductions and subheadings present due to not necessarily needing them for this review Also by not featuring them it makes the style of writing seem more like a review which is consistent instead of having headings, which can have the affect of making it seem like an entirely new point instead of having the review flowing. The breakout paragraph (4) is quite clever in how it works again expecting the audience to have watched the film to be able to understand the quote they are using. Due to this being a film series and one of the last films this is the reason why the review includes a lot of references. Additionally by using the breakout paragraphs the writer can take up more space on the A4 paper to try and fill the page. The columns (5) and pictures (6) are all made to align each other up which as a whole makes it legible to read and understand. The picture is also taken up approximately one-third of the page which again is done to take up space but to also show a snap of the film. The size of the image affects the mode of address significantly coupled with the image caption that is present. By having an image that takes up a large majority of the page it makes it seem to be fairly casual possibly aiming to take up a large area. However, with frequent small images used in the magazine it gives the impression that the review is more formal and sophisticated. The actual text in the review differs greatly to that of the title. Whilst the headlines feature a Sans Serif font the main text features a serif font. This was done to make the main text look appealing which is a common feature a lot of film magazines do.
The use of breakout boxes (8) and the frequent use of graphics (7) gives the magazine a more informal look compared to others. However, again these are used to be able to take up the space of the page and to also give the readers extra information like a basic plot. A feature which varies depending on the magazine is the call to action, and byline both featured at the bottom of the page. However, the name of who wrote the review varies with some being at the top of the review making the reader seem more involved. In this case it is at the bottom of the review; a common feat for this paper. Finally, (10) the issue number which is present in some way or another gives the reader basic relevant information such as page number, date and sometimes the issue number.
It is through all of the technical codes which cause the page to differ from one magazine to another. The way that a magazine uses areas such as pictures, and columns and graphics all give the audience mode and who the magazine is aimed at. In this case the audience was for the informal ones and for ones that had some previous background knowledge to the Harry Potter Series.
Another difference lies in the fact of the pictures and graphics. With this magazine there are little variety of colours present with most of the typography being in one colour. This differs to that of Empire which again featured a large array of colours which makes the magazine less formal.
Through the difference between the magazines it affects the page drastically which in this case makes the magazine more mature. However, despite this there are still common features present in all of them such as having a byline and call to action/issue info. Therefore it can be concluded that despite all of this,there are still technical codes that have to be present.
Written Codes
From the Vue review magazine for films the way that the audience is addressed is in a very informal manner. Using the word "slouch" and talking in a humorous, conversational way instantly shows who the mode of audience is. By looking at the "review" for "Did You Hear The Morgans" presents the audience mode as being:
- Informal
- Humorous
- Simple
- Chatty
Whilst it is still simple, the magazine still contains the relevant information that the audience would want to know. The fact that it is is simple links directly to the fact that people are already in the cinema watching the film and so, would want to know the basic information which might get them interested to go and watch the film later.
Additionally, the magazine assumes that people reading the review are interested in the two actors Hugh Grant and Sarah Jessica Parker due to on the information on the right giving more information that would not be relevant to audiences not interested about the actors profile. Therefore, from this magazine it is clear to say that this mode of address for the audience is for those interested in the two actors. In this way, it could be said that due to the mode of address being informal and simple the audiences change compared to the another magazine which is more formal which might have information relevant to some people.
- Formal
- Sophisticated
- Articulate
- Intellectual
The review there is a large variety of words which for a majority of audiences might not be able to understand such as "verisimilitude" this instantly sets apart the audiences and aims at who the magazine is aimed at; people who would be able to understand what the language used means. Furthermore, the magazine also uses a lot of historical and contextual knowledge throuhgout such as the AIDS pandemic in the 1980's and the French culture shown in the films such as Alice et Martin (1998). This illustrates to the audience that to understand the review you would have to have detailed knowledge and understanding of French films and of the events that happened in the past.
Therefore, the mode of address presents the fact that the audience would have to be quite intellectual to be able to understand what is written in the review and have some previous knowledge of events so that the review would be able to be understood. There is also an affect where the writer doesn't expect you to watch it giving you the whole plot of the film.
Intended audience for film poster and magazine
For our film poster review the target audience will be aimed at teenagers going to try and educate them on certain information such as being in a gang. However, if the focus was to shift and was to go to be aimed for children depending on the film the review for both will differ greatly.
Whilst the film might be for the older audience or the younger audience the magazine review might differ. If a film review such as Sight and Sound was revewing "The Lion King" the review will be of a mature way despite it being a children's film. On the other hand, the film poster will be aimed for everyone so that the parents will be persuaded to take their children to go and see the film.
No comments:
Post a Comment