Examples of independent magazine reviews are:
- Total Film
- Empire
- Sight and Sound
These are the main three, with Total Film and Empire aimed at a target audience of "casual film buffs", whereas Sight and Sound provides a more educational and analytical approach to reviewing films. These are dedicated to film, whereas such magazines as Slant Magazines and even reviews in generic newspapers branch out into other media.
However, examples of a more biased review magazine would be those produced by the cinemas themselves, such as Vue, Odeon and Cineworld, all of which would never dream of deterring an audience from going to see the films they're showing and possibly lose a market to make money from.
What is the purpose?
Unlike a movie poster that is produced by the production company itself, Magazine movie reviews are generally independent from the film itself. A movie poster is designed to alert a target audience that "this film is coming out soon! come and see it", whereas a magazine review is a tool for the audience to see a synopsis of the movie, and possibly a critique to see if this is a film they would like, or is good enough to go and see.
At its bare minimum, a movie poster acts more like an advertisement than a judgment of the film, and would never show the film in a bad light, with its semiotic codes, whereas a magazine review uses written code to alert and inform the public about the film they could potentially see, with a balanced argument, so that a review isn't all good and isn't all bad.
Magazine film reviews are vital to a movie campaign and contains a risk factor that could make or break the movie, making it popular or promoting the judgment that its not such a good film.
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In the case of these two, the movie poster provides an epic image into what the "Serenity" will be about featuring weapons and a space age theme, where as the image to the left provides an analysis of the film, which highlights some of the least exciting aspects of the film, but will showcase some of the good aspects as well.
What is mode of Address?
Mode of address is the way that the magazine review article interacts with the reader, and how it speaks to them. This comes in two main ways, Formally and informally, but breaks down into many subcategories, such as humorous, educational, serious, etc...
Mode of address is always aimed at a specific audience, and in such magazine review articles as Total Film and Empire, is quite often a layman audience, which allows them to be informal and humorous in their approach to the reader which claws the reader in. However, such articles from Sight and Sound review magazine are often more an in-depth analysis of the film and the way its structure and the political social impacts that the film makes, which makes them informal and can be used for educational purposes due to their insight.
For example, if an article will only depict the positives or list the negatives in a good light, then the mode of address is telling the reader that they need to see the film, not because its a good film to see, but because we need to make money from it. Magazines that are famous for this are Cinema produced magazines, as sales of tickets are all that they are interested in, and is there attempt to attract audiences.
What is the purpose?
Unlike a movie poster that is produced by the production company itself, Magazine movie reviews are generally independent from the film itself. A movie poster is designed to alert a target audience that "this film is coming out soon! come and see it", whereas a magazine review is a tool for the audience to see a synopsis of the movie, and possibly a critique to see if this is a film they would like, or is good enough to go and see.
At its bare minimum, a movie poster acts more like an advertisement than a judgment of the film, and would never show the film in a bad light, with its semiotic codes, whereas a magazine review uses written code to alert and inform the public about the film they could potentially see, with a balanced argument, so that a review isn't all good and isn't all bad.
Magazine film reviews are vital to a movie campaign and contains a risk factor that could make or break the movie, making it popular or promoting the judgment that its not such a good film.
+Advance_1.jpg)
In the case of these two, the movie poster provides an epic image into what the "Serenity" will be about featuring weapons and a space age theme, where as the image to the left provides an analysis of the film, which highlights some of the least exciting aspects of the film, but will showcase some of the good aspects as well.
What is mode of Address?
Mode of address is the way that the magazine review article interacts with the reader, and how it speaks to them. This comes in two main ways, Formally and informally, but breaks down into many subcategories, such as humorous, educational, serious, etc...
Mode of address is always aimed at a specific audience, and in such magazine review articles as Total Film and Empire, is quite often a layman audience, which allows them to be informal and humorous in their approach to the reader which claws the reader in. However, such articles from Sight and Sound review magazine are often more an in-depth analysis of the film and the way its structure and the political social impacts that the film makes, which makes them informal and can be used for educational purposes due to their insight.
For example, if an article will only depict the positives or list the negatives in a good light, then the mode of address is telling the reader that they need to see the film, not because its a good film to see, but because we need to make money from it. Magazines that are famous for this are Cinema produced magazines, as sales of tickets are all that they are interested in, and is there attempt to attract audiences.
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