- Film Title
- Tag Line
- Billing Block
- Main actors
The Poster for "The Dark Knight Rises" has all of the necessary codes which make it a technical code. The film Title is The Dark Knight Rises which is a continuation of the previous film The Dark Knight. Behind that features an image of a bat which straight away shows the clear link between the title being a film about batman and the bat which was his fear. The tagline being "A Fire Will Rise" is a sort of a play on the film's titles. In a way it reveals that due to a fire, something destructive is going to happen in the film. The tagline is short and simple to remember therefore more likely for people to pass it to find out more information about the film. The Main actors appear on the top of the poster which tell the audience which of the actors will appear. In this way it can appeal to a large majority of people if they like certain actors. 
The Billing Block for The Dark Knight Rises as with all other film posters appears at the bottom of the poster. The billing block is the list of names that usually have had some part in the film posters such as Christopher Nolan who was the director of the film. It also has detailed contracts between the artists and the producer. The billing block is usually in different fonts compared to that of the rest of the poster so that the characters meet the contractual constraints while still allowing enough space horizontally to include all the required necessary text. 
The list of technical codes will appear in a different variety of places depending on the poster of the film. Harry Potter and The Order of The Phoenix for example the tagline appears at the top with the title of the film appearing at the bottom. However, the major difference between the two posters is that unlike The Dark Knight Rises poster there are no actors names anywhere except in the billing block. This for the case of the film was most likely done due to after five films it would be assumed that people would know who the cast are. Furthermore, the fact that it is a teaser poster not all the information that would be present in the final poster(s) will appear here.
Semiotics
Semiotics for film posters are the study of signs and symbols within a poster and the messages that we read from them. Film posters have a large variety of semiotics; the main purpose is so that the audience can quickly process a lot of information from just the visual imagery contained in them. This is because of a lot of the audience when looking at film posters will be seeing them on a bus or on a train platform.
Therefore, several things would need to be considered in a film poster in terms of semiotics. Some of these are:
- Images
- Colours
- Titles and fonts
- Layouts
All of these are essential in order to get the audience to quickly process the list of information that the audience need to know about the film in a short amount of time.
In the case of the film poster Juno there is a large amount of symbolism in the poster which instantly make it stand out due to the visual imagery and the colours that are present throughout the poster. The colours of the poster being bright orange and white are already a combination that is eye-catching therefore making audiences more likely to read that poster. The fact that it has a male cast on the left dressed in school sports uniform denoted by the logo, states that it is something related to a teen comedy film. The film title "Juno" also seems like it is drawn on by someone would do if they were bored unlike The Dark Knight Rises which was done graphically.
The image of the female pregnant instantly states that the plot is going to do with something about her pregnancy.
The tagline below the film title is quite ironic in what it does. The tagline "about growing up and the bumps along the way" is a play on what it actually means. The bumps along the way would mean the bad situations that a teenager usually goes through when growing up. However, in this way it is about her getting pregnant. Altogether the bright colours the way that the two actors are preforming looking in an awkward way couple with the mise en scene which presents youth and the fonts everywhere represent the comedy genre
The film poster for Harry Potter and The Deathly Hallows (HP7 in the poster), is graphically different when compared to Juno mostly due to being a completely different genre. In the case of colours compared to Juno which were bright and colourful, this film poster the colours are dark and gritty already saying to the potential audiences that the film is going to be quite dark in its tone. As it is a series people would be assumed to know the characters of it. The image of the main antagonist already is eye catching as he is shown using magic with sheer destruction surrounding him. This for the audience is already eye catching which due to the colours the audience might be instantly intrigued by what is happening. The appearance of the antagonist is also menacing which again people would want to know why and what has happened. The titles of the film title uses the traditional "Traditional Harry Potter Font" which people would be able to recognise. What is most effective about this poster is the tagline "It all ends" for fans of the series they would know by the tagline that this is the last film, thereby wanting to go and see the final film.
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